Jon from Where is my hotel ?

Can you share a bit about your journey and what led you to create Where is My Hotel?
My reflections on life and personal experiences deeply influenced the birth of this Instagram account. I’ve always felt a strong connection between hotels and the transient nature of life: we move through phases of connection and disconnection, always navigating change. While some aspects of interior design can feel overly theoretical, hotels foster genuine connections in unstable conditions.
With Where is My Hotel?, my aim is to open our eyes to the beauty that surrounds us and encourage everyone to seek out those moments of grace. Hotels, nature, design — they offer an escape from the harsher realities, reminding us that chaos doesn’t always have to be negative.

What does the perfect stay feel like to you?
A perfect stay is a place where every angle reveals a story, shaped by the thoughtful energy of designers. It’s about theatrical interactions that enchant, invite reflection, and deepen our understanding of ourselves and the world.

From your experience, what defines a truly inspiring and soulful place?
A soulful place seamlessly connects past and present. It carries memory, adds depth, and holds a spirit beyond aesthetics. Matter alone cannot move the soul. A soulful space creates conditions for meaning to emerge over time, allowing personal connection.

How do you see the future of hospitality evolving?
Hospitality will evolve by blending creativity with historical inspiration. As boundaries are pushed, we’ll see deep, eclectic designs that reshape the industry. The priority is shifting: from standardized comfort toward spaces that understand and reflect real human needs.

What makes a space magnetic — not just visited, but deeply felt?
A magnetic space is one where you don’t just pass through, you belong. It creates memories, offers discovery, and resonates with the lives of its inhabitants. Its strength lies in balancing the new and the familiar, offering recognition alongside surprise. Great design doesn’t impose meaning but sets the stage for it to unfold. If you leave without carrying a piece of it with you — a memory — then it was only a stop, not a destination.

What are the biggest mistakes when launching a hospitality concept?
Over-commercialization. Treating a space as “finished” the day it opens, without ongoing involvement, kills its spirit. Success doesn’t come from a checklist. A space must keep adapting, stay alive, and reflect the balance between vision and experience.

What advice would you give to someone opening their first space?
Design with emotional sensitivity. Create a place that feels like a rediscovered home, one that re-emerges in the present. Let spaces adapt organically with their users. A successful place invites people to embrace it as their own.

How can a space make you feel completely at ease, allowing creativity to flow?
By removing rigid instructions. Spaces should invite free-flowing interpretation, challenge conventions, and encourage intuitive interaction. This freedom empowers individuals to fully engage and make the experience their own.

Any advice for those dreaming of opening a space that feels both intimate and impactful?
Think about who the space is meant to serve — yourself, your visitors, or your community. Then bring that fantasy to life and act on it.